What we do

Pink Paper Plane

Our practice…

We are leaders in interactive storytelling, gameplay and impact design. This is how we spark change through play. 

This change can be a great number of things, but often it’s to do with building connections, shifting perspectives, making meaningful space for active learning and agency, or a combination of all three.

We use everyday tech in playful ways to connect with people wherever they are. Dialogue and collaboration is at the core of our work – co-creating experiences with audiences, communities, partners, and fellow makers.

We develop playful change-making practice through research and exchange with other makers and partners, in response to certain causes and impacts. We then adapt this practice into co-designed projects and experiences, landing with impact in many different contexts.

…lands with impact in…

Illustration of children and one adult playing with a typewriter and other objects.


Play made for, by and with young people in schools, harnessing their creativity and empowering them to effect change in their communities.


Co-creating interactive experiences with partners and local communities to bring archives, museums and complex histories to life through play.

Illustration of a roundabout connected to a children's playground toy.


Bespoke consultancy for businesses and organisations to spark positive change in their workplace through impactful play.

Towns, Boroughs and Neighbourhoods

Site-specific play made for, by and with the people of a place, together with local partnerships.

Illustration of a lamp post pointing in different directions.


Innovative formats of interactive play to reach public audiences wherever they are.

What magic could we make?

Curious about the change we could spark for you? Whether you are an individual, a small charity or a national organisation, let’s see what we could create together.

Get in touch

Project Directory

Take a look through a selection of our favourite Coney projects.

Ends & Tales

A series of immersive smartphone adventures on foot, inspired by the untold stories around us. In collaboration with Tamasha.

The Golden Key

A spectacular event transforming the City of London with theatre, games, and performance for all ages.

Common Ground: Playtest

A Norfolk & Norwich Festival 250 Project connecting young people with their local heritage.

How We Save The World

A compelling adventure through the past, prompting decisions on climate change. In collaboration with NERC.